Beyond Compliance: Effective Strategies for Serving Low-Income Consumers While Making a Real Impact

Too often, low-income consumers are treated as a single category—but the reality is far more nuanced. Are these consumers younger or older? Do they live in urban, suburban, or rural areas? What proportion are immigrants or non-English speakers? And how do their financial needs differ?

Simply opening a branch in a lower-income neighborhood isn’t enough. True success comes from understanding the diverse demographics within these markets and tailoring products, services, and outreach accordingly.

Watch this webinar as Steven Reider of Bancography explores the demographic traits of lower-income households in the U.S. and the strategies financial institutions can use to serve them more effectively. We discuss how to align products, marketing, and community outreach with the needs of different segments—going beyond compliance to create real impact in the communities you serve.

The ABA has approved this webinar for 1.25 CERP, CFMP, CRCM, and CAFP credits.