Did you know that 80% of Gen Z consumers use social media as their main source of financial education? Some of this advice is solid, and some of it is completely incorrect. Your customers (and future customers) are making real money decisions based on viral TikToks, which means you need to meet them where they are and provide the correct information that will make a real difference.
Join us on June 3rd at 12 pm CT to hear from Mart Vainu, CEO and Founder of Cashy, a gamified financial literacy platform that helps banks and credit unions make education engaging. During this free webinar, Mart will dive into survey data showing exactly what Gen Z wants to learn about money—and how to bridge the gap between those expectations and what most institutions actually deliver. He’ll also share real, viral content and break down why it spreads, who’s listening, and what it means for your financial education programs.
You’ll leave with a clear picture of what’s competing for your audience’s attention, as well as practical ways to close the gap while making a real difference.
The ABA has approved this webinar for 1.25 CFMP credits.