How to Build a Long-Lasting Brand for Your Financial Institution

Every bank or credit union has a brand. And that brand is either because of you…or in spite of you. If you want to stand out from the crowd, building a strong, strategic brand is essential. But creating a brand that delivers long-term value is easier said than done.

Watch this webinar to hear from Amber Farley, Partner & EVP of Brand Development at Financial Marketing Solutions. You’ll learn what it really means to manage a brand, how to craft a unique identity for your institution, how to strengthen that brand across every internal and external touchpoint, and why you should be genuinely passionate about the process.

Whether your institution already has an intentional brand or you’re still figuring it out, this is a session you won’t want to miss.

The ABA has approved this webinar for 1.25 CERP and CFMP credits.