Building a Successful Community Program During Adversity: How Bank Independent Grew its Helping Hands Program by 500%, Even During the Pandemic

Alabama’s Bank Independent is no stranger to adversity. Deadly tornadoes, precarious job markets, worldwide pandemics, and more have all served to strengthen the bank’s dedication to serving its community. Instead of pausing community initiatives when times get rough, Bank Independent doubles down and continues to serve and build relationships with community members in need. Because of this mindset, Bank Independent’s Helping Hands program has grown 500% in the last decade and has become the bank’s most successful community initiative.

Watch this webinar to learn how Bank Independent has successfully expanded its Helping Hands program even during adversity. You’ll hear from Chris King, Bank Independent’s Marketing Director and leader of this impactful program. You’ll learn tips and tricks for growing your own community program during adversity and not giving up when the going gets tough.

The ABA has approved this webinar for 1.25 CFMP credits.