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How to Share Your Community Impact Story While Keeping Community Members Engaged
Organizing events, making donations, and serving community members is only half the battle. Now it’s time to share your impact and show that your institution has made a difference. There are many ways to do this, including through newsletters, social media, webpages, digital displays, and more.
But what exactly should you share? And when is the best time to share it? How can you use this data to grow your audience and keep community members engaged?
Join us on December 6th at 1 pm CT to explore these questions and more. We’ll hear from Jon VanderMeer, Founder of Kiosk & Display, as well as Melissa Denbow and Kristina Wood from Machias Savings Bank. You’ll learn why you should share your community impact story, where to share, and how to keep your community members coming back for more.
The ABA has approved this webinar for 1.25 CFMP credits.
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Archived Webinars
CRA Change Is Here: What You Need to Know and Do Right Away
The new Community Reinvestment Act (CRA) regulations are finally here. There’s a lot to unpack, and it’s going to take months before we see these regulations in action. Now is the time to learn about these changes and begin planning the future of your CRA program.
Join us on Nov 17th at 1 pm CT for a preliminary discussion of these landmark CRA changes. We’ll explore the updated regulations, provide an overview of what they may mean for you, and give our initial impressions and interpretations.
We have an expert lineup prepared. During this webinar, you’ll hear from:
Linda Ezuka, Founder and CEO of CRA Today
Tracy Basinger, former Head of Bank Supervision at the Federal Reserve Bank of San Francisco
Nathalia Artus, SVP/Director of Community Development and Reinvestment at Atlantic Union Bank
By the end of this webinar, you’ll have a better understanding of what the updated regulations mean for you, how to prepare your team, and the next steps to take to build an amazing CRA program. Don’t let these new regulations scare you! We can help!
The ABA has approved this webinar for 1.25 CERP, CFMP, and CRCM credits.
You Aren’t Alone: How to Build an Internal Team That Leads to a Thriving CRA Program
Being a CRA Officer is often a lonely role. You have so much to do, and you may not have the internal support to do it all effectively. But just because you don’t have the support right now doesn’t mean you shouldn’t, or that you can’t.
Watch this webinar recording to learn how to identify and build roles, responsibilities, and governance structures within your institution. Linda Ezuka is joined by several CRA officers who have successfully collaborated with others to build a thriving CRA program. These CRA officers have fostered a culture of compliance and learned to engage various stakeholders to strengthen their CRA program, and you can too.
The ABA has approved this webinar for 1.25 CERP, CFMP, and CRCM credits.
Leveraging Minority Depository Institutions: Fostering Community Development Through Strategic Partnerships
Your bank pursues a lot of partnerships, but have you ever partnered with a Minority Depository Institution (MDI)? Partnering with an MDI is a great way to foster community development opportunities while supporting disadvantaged communities.
Watch this webinar to learn all about partnering with an MDI and how doing so benefits your CRA program. Linda Ezuka is joined by representatives from Banesco, a renowned MDI bank that has leveraged partnerships like this in the past.
By the end of this webinar, you’ll understand why MDIs matter to your CRA program, how these partnerships might qualify for CRA credit, and how to pursue a successful partnership with an MDI.
The ABA has approved this webinar for 1.25 CERP, CFMP, and CRCM credits.
Want to Grow Your Financial Literacy Program? Learn From the Best Programs in the Country (2023)
It’s that time of year again. Bar Harbor Bank & Trust, Del Norte Credit Union, and Legence Bank were recently crowned the best financial literacy programs in the country. So what makes them so great? Watch this panel webinar to learn what helped build their programs and some of the challenges they’ve had to overcome along the way. You’ll learn how to become a financial literacy master, as well as some tips and tricks for building your program and some things to avoid. If your institution is dedicated to bringing financial education to your community members, you don’t want to miss this.
The ABA has approved this webinar for 1.25 CFMP credits.
How to Measure the Impact of Your Financial Literacy Program While Keeping Employees Engaged
Building a financial literacy program. Measuring impact. Keeping employees engaged. When you focus on one of these, chances are the other two start to slip. It can be a vicious cycle, but that doesn’t mean it has to be.
Watch this webinar to learn how to build a financial literacy program, measure its success, and get your employees engaged. No more wondering why your employees lost their steam while you were busy measuring impact. No more second guessing whether your financial literacy event had an impact (impact is difficult to measure, after all). We cover the different types of impact your financial literacy program may have, how to measure them, how to report them to management, and how to keep your employees engaged and excited for the next event.
The ABA has approved this webinar for 1.25 CFMP credits.
Expand Financial Inclusion with the Bank On Program
The latest FDIC survey reported that an estimated 14.1% (18.7 million) of U.S. households are underbanked, and 4.5% are unbanked. While the trends are improving, more work is needed to expand banking access in your local communities.
That’s where the Bank On program comes in. Bank On’s goal is to ensure that everyone has access to a safe and affordable bank or credit union account. When your institution becomes Bank On certified, the unbanked members of your community are better able to see that you care about them and want to address their financial needs. And this leads to more customers/members and a more financially stable community. This could also mean additional CRA credit for those institutions that have to comply.
During this webinar, you’ll learn about the Bank On program and how having a Bank On certified product can help your financial institution better serve your community.
The ABA has approved this webinar for 1.25 CFMP and CRCM credits.
That’s where the Bank On program comes in. Bank On’s goal is to ensure that everyone has access to a safe and affordable bank or credit union account. When your institution becomes Bank On certified, the unbanked members of your community are better able to see that you care about them and want to address their financial needs. And this leads to more customers/members and a more financially stable community. This could also mean additional CRA credit for those institutions that have to comply.
During this webinar, you’ll learn about the Bank On program and how having a Bank On certified product can help your financial institution better serve your community.
The ABA has approved this webinar for 1.25 CFMP and CRCM credits.
Building a Successful Community Program During Adversity: How Bank Independent Grew its Helping Hands Program by 500%, Even During the Pandemic
Alabama’s Bank Independent is no stranger to adversity. Deadly tornadoes, precarious job markets, worldwide pandemics, and more have all served to strengthen the bank’s dedication to serving its community. Instead of pausing community initiatives when times get rough, Bank Independent doubles down and continues to serve and build relationships with community members in need. Because of this mindset, Bank Independent’s Helping Hands program has grown 500% in the last decade and has become the bank’s most successful community initiative.
Watch this webinar to learn how Bank Independent has successfully expanded its Helping Hands program even during adversity. You’ll hear from Chris King, Bank Independent’s Marketing Director and leader of this impactful program. You’ll learn tips and tricks for growing your own community program during adversity and not giving up when the going gets tough.
The ABA has approved this webinar for 1.25 CFMP credits.
Want to Grow Your Financial Literacy Program? Learn From the Best Programs in the Country (2022)
You voted for the best financial literacy programs in the country, and here they are. TowneBank, Texas Regional Bank, and Kohler Credit Union were recently crowned the best financial literacy programs in the country. So what makes them so great? Join this panel webinar on August 12th at 12 pm CT to learn what helped build their programs and some of the challenges they’ve had to overcome along the way. You’ll learn how to become a financial literacy master, as well as some tips and tricks for building your program and some things to avoid. If your institution is dedicated to bringing financial education to your community members, you don’t want to miss this. Register today!
The ABA has approved this webinar for 1.25 CFMP credits.
The ABA has approved this webinar for 1.25 CFMP credits.
Financial Literacy Manager at TowneBank
The New CRA Proposal vs the Last Major CRA Reform: What it Means for Your Institution
Wondering what the new CRA proposal means for you and your institution? Want to learn more about it so you can submit comments with confidence?
Watch this webinar with Dr. Ken Thomas, CRA expert, author of “The CRA Handbook,” and President of Community Development Fund Advisors.
This isn’t a summary of the 700-page NPR. Instead, Ken shares his opinion about the new CRA proposal and how it compares to the last major reform in 1995 (which Ken was involved in). You’ll learn the key differences between the two reforms, the intent of the new reform (hint: Ken thinks you may be surprised), and what all this means for branchless banking.
After watching this webinar, you’ll better understand the current proposal and what it means for you and your institution, and will be able to submit informed comments to the agencies. (Reminder: your comments are due August 5.) Don’t miss this chance to learn about the new CRA proposal.
The ABA has approved this webinar for 1.25 CERP, CFMP, and CRCM credits.
The ABA has approved this webinar for 1.25 CERP, CFMP, and CRCM credits.
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These CRA Officers Just Survived a CRA Exam: Here’s What They Learned
It doesn’t matter whether you’re new to CRA or a seasoned pro, the exam process is never easy. It seems like there’s very little guidance when it comes to preparing for your exam, and you can only hope you have everything you need to show examiners all the work your institution has done to meet the credit needs of the community. Hearing from other CRA Officers about their exams and the methods they use can guide you in your own efforts to enhance your CRA program.
During this webinar, CRA expert Linda Ezuka was joined by a panel of CRA Officers who had recently gone through their own CRA exams—and learned a little something while doing it.
Whether you’re preparing for your first CRA exam or your fiftieth, these CRA professionals will have some tips for you. Watch this panel webinar, where you’ll learn how to prepare for and survive your next CRA exam.
The ABA has approved this webinar for 1.25 CFMP and CRCM credits.
Learn How Starting a Foundation Could Expand Your Community Impact
Are you looking for a way to expand your bank or credit union’s community impact? Start a foundation! Del Norte Credit Union’s new “LOV Foundation” has benefited everyone involved, including the credit union and community members. Not only has the LOV Foundation elevated community support and given CU employees a purpose and philanthropic voice, but it has also deepened the CU’s nonprofit partnerships, helped them reach their financial literacy goals, and given thousands of dollars back to the community.
Watch this webinar to learn all about the benefits of starting a foundation, as well as some of the hurdles you’ll need to overcome.
Watch this webinar to learn all about the benefits of starting a foundation, as well as some of the hurdles you’ll need to overcome.
Up and Out Move—Ending Homelessness One Family at a Time
Imagine how hopeless and afraid you might feel if you had no home, no job, and weren’t able to provide for your family. Half a million Americans live this nightmare every single day. To help combat this need, Northern Bank partners with Heading Home, a local nonprofit that aims to end homelessness in the Greater Boston area by providing food, permanent housing, and other supportive services (like financial education) to families in need. Watch this webinar to learn more about how Northern Bank is ending homelessness and how you could create a similarly impactful partnership in your community. Oh, and they also partnered with an NFL superstar to surprise the sons of one family! Make sure you watch the webinar for the full story :)
Compassion Into Action: A Day For All Employees to Volunteer
Many banks and credit unions struggle to get employees to volunteer throughout the year. And since volunteering is crucial to many institutions’ core values, brand, and CRA programs, you have to find a way to overcome employee forgetfulness. Isabella Bank has overcome this challenge by holding a company-wide volunteer day where everyone has the opportunity to serve. Not only that, but this volunteer day builds brand awareness, contributes to the CRA program, and benefits many nonprofits and community organizations.
Watch this webinar to learn more about Isabella Bank’s “Compassion Into Action” community service event and how you may be able to do something similar for your bank or credit union.
Watch this webinar to learn more about Isabella Bank’s “Compassion Into Action” community service event and how you may be able to do something similar for your bank or credit union.
CRA's Section 109: What it is and why you can't ignore it
If your bank has or plans to have interstate branches, you need to know about “Section 109" of the Riegle–Neal Interstate Banking and Branching Efficiency Act of 1994 (Interstate Act). According to Section 109, your bank can’t take in deposits outside your home state and fail to meet the credit needs in those communities.
Join the nation’s leading CRA expert and author, Dr. Ken Thomas, to learn more about Section 109, why it’s becoming more heavily scrutinized during CRA exams, and how to ensure your bank avoids violating it. Plus, you learn what your bank can do if it doesn’t currently meet the requirements (Hint: you need to act fast).
Watch now and avoid the consequences of inaction!
Join the nation’s leading CRA expert and author, Dr. Ken Thomas, to learn more about Section 109, why it’s becoming more heavily scrutinized during CRA exams, and how to ensure your bank avoids violating it. Plus, you learn what your bank can do if it doesn’t currently meet the requirements (Hint: you need to act fast).
Watch now and avoid the consequences of inaction!
How partnering with local TV and radio can help your communities
Partnering with local media can yield astonishing results for not only your brand but also your community. Watch this webinar with Courtney Taylor from Veritex Bank to learn how they've partnered with local TV and radio stations to promote financial literacy and their nonprofit partners. This has resulted in increased nonprofit support and brand awareness for Veritex, establishing them as local community leaders.
Watch now to learn about Veritex Bank's media partnerships and if something similar could benefit your institution and community.
Watch now to learn about Veritex Bank's media partnerships and if something similar could benefit your institution and community.
Ask an examiner! How to prepare for your next CRA exam
If you’ve ever wondered just how an examiner thinks and approaches a CRA exam, now’s your chance! Watch Linda Ezuka of CRA Today and Jason Keller, a Community and Economic Development Senior Advisor and examiner from the Federal Reserve Bank of Chicago in a fun and fast-paced session where they share their tips and tricks on preparing for your next CRA exam.
We take both a CRA Officer’s perspective contrasted with an examiner’s approach to a CRA examination to share exactly how to ensure a productive and smooth process. From the pre-exam process, to the onsite examination, and then to the eventual verdict (your rating), we share best practices each step of the way to ensure you and your financial institution remains "exam ready!”
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CRA Ambassadors—Engage employees in CRA
It can be difficult to engage employees in your community development program. Iris Jones (VP, CRA Officer at Seacoast Bank) had the same problem. Based on their success in one area of their footprint, Iris and her team built the CRA Ambassadors program. This program engages select employees and helps expand the bank's community development program. Since its inception, they've dramatically increased the number and quality of their community development activities.
Watch this webinar to learn about the CRA Ambassadors program and how you could start something similar in your organization.
Watch this webinar to learn about the CRA Ambassadors program and how you could start something similar in your organization.
PCs for People
Hundreds of financial institutions across America throw away computer equipment each year when upgrading to newer equipment. This equipment usually ends up in a landfill, even though it’s still functional. North American Savings Bank (NASB) saw an opportunity to keep their used equipment out of the landfill, repurpose it to help bridge the digital divide in the low-to-moderate income (LMI) community, and receive CRA credit.
NASB worked with PCs for People, a nonprofit social enterprise, that recycles business electronics, refurbishes used computers, and distributes them at deeply discounted prices to low-income households and non-profits throughout the United States. NASB donated over 400 computers to PCs for People, who then refurbished and provided the computers to local adults, students, and non-profit organizations. When schools and businesses pivoted to online learning and work due to COVID-19, these donations were vital in helping our community's students and adults find success.
Watch this webinar to learn more about how you could donate your old computer equipment, make an impact in your community, and potentially receive CRA credit!
Demystifying the CRA "Outstanding" Rating
It can be hard to know how to make the jump from a "Satisfactory" CRA rating to an "Outstanding." And why would you want to if a "Satisfactory" is all you need? In this webinar, Janice DeLima of Norway Savings Bank explains how they got an "Outstanding" rating and why it’s been beneficial to their institution.
Magical Moments - Community Involvement Ideas
The COVID-19 pandemic required all of us to close our doors and rethink our “normal” community activities. As COVID-19 is coming to a close, Carter Bank & Trust wanted to find a way to boost its local economy in a COVID-friendly way. From that thought evolved the Magical Moments campaign. For every customer account opened, they gave $10 to a nonprofit organization in their community. As a result, over $30,000 was given back to nonprofits in their community. Watch this webinar to learn more about Magical Moments and how you could do something similar in your community.
VP, Marketing Officer
VP, Marketing Services Manager
Her Traditions - Community Involvement Ideas
We know that the financial realities of a woman’s life are unique — different stages, different paths, different personalities, different levels of preparedness. So Traditions Bank created "Her Traditions," a program to support women in their unique lives. Her Traditions focuses on helping women gain the knowledge — and the confidence — needed to achieve strong financial health.
In this webinar, we share how Traditions Bank supports women through Her Traditions’ Financial Personalities as a tool to engage in goal setting. We also explore the Her Traditions scholarship program, events, and communications, all of which are focused on celebrating and supporting women.
In this webinar, we share how Traditions Bank supports women through Her Traditions’ Financial Personalities as a tool to engage in goal setting. We also explore the Her Traditions scholarship program, events, and communications, all of which are focused on celebrating and supporting women.
Kindness Kits - Community Involvement Ideas
Prior to the onset of the COVID-19 pandemic, State Employees Credit Union of Maryland planned to host their first companywide volunteer day during their annual month-long Giving Campaign. However, with in-person volunteer opportunities on hold, SECU instead shifted their efforts to a company-wide Day of Kindness in which employees took a full day to complete random acts of kindness in the community. By providing employees with kindness kits containing some tools to help get started, SECU ignited a movement to share kindness with friends, family, neighbors, and strangers to create a ripple effect that inspires others to spread smiles and positivity. Watch this webinar to learn more!
Solomon Dragon Boat Festival - Community Involvement Ideas
Sometimes it can be hard to blend a fun activity with a cause that will really make an impact. But Kristin Kauffman of Cedar Point Credit Union has found a great solution. Each summer, Cedar Point CU is a direct sponsor of the Solomons Dragon Boat Festival. Community members get a chance to race long canoes, and all of the proceeds go to providing events and opportunities for adults with physical and intellectual disabilities in the Southern Maryland region. Watch this webinar to learn more about their sponsorship and how you could do something similar in your community.
COVID-Friendly Community Involvement Ideas
COVID-19 has made holding community events hard this past year. Watch our Community Involvement Ideas webinar to learn about community initiatives that have worked well during COVID-19.
Non-profit organizations everywhere have seen a drastic cut in donations due to COVID-19. Theresa Wendhausen of First National Bank and Trust Company saw this gap and decided to take action. Through their Employee Directed Donations program, they’ve engaged their employees by having them select the non-profits they would like to support. Their employees get to play a bigger part in the donation process and non-profits get their much-needed funding.
COVID-19 has made it difficult for families to provide for even the most basic necessities and many businesses have struggled to conduct their business remotely. Through their Rapid Relief Fund Grants, Melissa Denbow & Machias Savings Bank help struggling families receive food, shelter, and childcare. And through their Business Resilience Grants, they help support small businesses adapt to working remotely.
Non-profit organizations everywhere have seen a drastic cut in donations due to COVID-19. Theresa Wendhausen of First National Bank and Trust Company saw this gap and decided to take action. Through their Employee Directed Donations program, they’ve engaged their employees by having them select the non-profits they would like to support. Their employees get to play a bigger part in the donation process and non-profits get their much-needed funding.
COVID-19 has made it difficult for families to provide for even the most basic necessities and many businesses have struggled to conduct their business remotely. Through their Rapid Relief Fund Grants, Melissa Denbow & Machias Savings Bank help struggling families receive food, shelter, and childcare. And through their Business Resilience Grants, they help support small businesses adapt to working remotely.
Student-Operated Branches - Community Involvement Ideas
Want to create a unique & impactful financial literacy program for students? Then this is the webinar for you! Alana Parker, Vice President, Community Development Officer, and Director of Relationship Banking talks about First Metro Bank’s nationally recognized Student-Operated Branches program. First Metro has established branches within local high schools that are run by the students themselves! Watch this webinar to learn more.
$5K Halftime - Community Involvement Ideas
Wondering how you can partner with local schools? In this webinar, Sierra Jones, Marketing Assistant, talks about Forward Bank’s high school cooperative programs. This includes a $5K Halftime program and their new (COVID friendly) School Pride Video Contest. Watch this webinar to learn more.
Grilling for Good - Community Involvement Ideas
Looking for a fun way to engage your community? In this webinar, Danielle Remus, Marketing Director, talks about NebraskaLand’s Grilling for Good program. With over 150 events each year, 600+ service hours, and over 45,000 hamburgers and hotdogs, “The Grill” has become an important part of NebraskaLand’s marketing and community involvement strategy. Watch this webinar to learn more.
Pay-it-Forward - Community Involvement Ideas
Looking for a community involvement program that will really engage your employees? Then this is the webinar for you! Julie Peterson Klein, EVP and Chief Culture Officer talks about Bell Bank’s Pay-It-Forward program. With Pay-It-Forward, each year every full-time employee receives $1,000 and every part-time employee receives $500 to give to a cause or someone in need. Since 2008, Bell Bank has generated 12,000 stories and donated $17 million as part of this program. Watch this webinar to learn more.
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