The next generation of depositors is forming banking relationships earlier than ever, and many are choosing fintechs and digital-first providers over traditional financial institutions. For banks and credit unions focused on long-term growth, financial education alone isn't enough. The real opportunity is helping young people build lasting financial habits while creating meaningful connections with your institution.
Join Kadince on September 18th at 12 pm CT to hear from Gregg Murset, Chief Executive Officer of BusyKid. During this free webinar, you’ll get a practical look at how your institution can stay relevant to younger families and build lasting relationships before they choose someone else. We'll explore why financial education alone often falls short, what it takes to turn knowledge into real-world behavior, and how leading institutions are engaging kids, teens, and parents in ways that strengthen loyalty across generations.
You'll walk away with concrete strategies to engage younger audiences, ideas for connecting financial literacy to hands-on experience, and a clearer view of how to position your institution for the generational shift ahead.
The ABA has approved this webinar for 1.25 CFMP and CRCM credits.