Kadince Blog

By Jaidyn Crookston | January 31, 2025 | 9 Minute Read

Marketing for a bank or credit union can be a lot of fun. Designing cool ads, writing killer copy, posting community event photos on Facebook... Often, it’s a blast.    But marketing at a financial institution can also be pretty f...

By Jaidyn Crookston | October 08, 2024 | 9 Minute Read

Do you ever feel like your department is stuck on its own island, isolated from the rest of your financial institution? Does every team keep to itself and only collaborate when absolutely necessary?    The truth is, when departmen...

By Jaidyn Crookston | June 18, 2024 | 11 Minute Read

Running a community engagement program and driving awareness takes a lot of moving pieces. You have to plan events, build relationships in the community, work with other departments at your institution, and so much more.   Chances...

By Jaidyn Crookston | February 13, 2024 | 11 Minute Read

As a bank or credit union marketer, do you struggle to reach customers/members where they spend a lot of time: their email inbox?    This is difficult for many marketers, and those working at a financial institution may face some ...

By Jaidyn Crookston | January 03, 2023 | 6 Minute Read

So you have an email newsletter. You send it to your subscribers weekly, monthly, quarterly, or just whenever you have time to throw one together.    Subscribers seem to like your content, and many of them follow through on your i...

By Jaidyn Crookston | December 27, 2022 | 5 Minute Read

How would you like to drastically increase your marketing material output in one year? Sounds impossible, right? Well, Michelle Krecz and her team at APG Federal Credit Union (APGFCU) did just that in 2021.   Michelle is the AVP o...

By Jaidyn Crookston | September 13, 2022 | 11 Minute Read

If you’ve ever had a brilliant idea at work before, you know that gathering support for it can be hard. Not everyone is going to love your idea, and even those who do may be hesitant to throw their support behind you. But if you wan...

By Jaidyn Crookston | February 22, 2022 | 8 Minute Read

As a bank or credit union marketer, you know how important it is to attract potential customers to your website. One of the best ways to get people to your website is by ranking high on Google, but this is much easier said than done...

By Jaidyn Crookston | December 14, 2021 | 7 Minute Read

Social media is a great way for your bank or credit union to connect with customers/members, build your brand, and raise awareness for a charitable cause.    While you may be able to raise awareness for a cause, it can be challengin...

By Jaidyn Crookston | November 09, 2021 | 8 Minute Read

If you’re a CRA officer or community impact specialist, you’ll likely find yourself presenting to a bank or credit union board at some point to build support—and it’s rarely a comfortable experience. ‌ Board presentations are a lops...