So you have an email newsletter. You send it to your subscribers weekly, monthly, quarterly, or just whenever you have time to throw one together. Subscribers seem to like your content, and many of them follow through on your i...
Continue ReadingHow would you like to drastically increase your marketing material output in one year? Sounds impossible, right? Well, Michelle Krecz and her team at APG Federal Credit Union (APGFCU) did just that in 2021. Michelle is the AVP o...
Continue ReadingIf you’ve ever had a brilliant idea at work before, you know that gathering support for it can be hard. Not everyone is going to love your idea, and even those who do may be hesitant to throw their support behind you. But if you wan...
Continue ReadingAs a bank or credit union marketer, you know how important it is to attract potential customers to your website. One of the best ways to get people to your website is by ranking high on Google, but this is much easier said than done...
Continue ReadingSocial media is a great way for your bank or credit union to connect with customers/members, build your brand, and raise awareness for a charitable cause. While you may be able to raise awareness for a cause, it can be challengin...
Continue ReadingIf you’re a CRA officer or community impact specialist, you’ll likely find yourself presenting to a bank or credit union board at some point to build support—and it’s rarely a comfortable experience. Board presentations are a lops...
Continue ReadingMost banks and credit unions have some type of email newsletter. But just having a newsletter isn’t the same as having an effective newsletter strategy. Newsletters are a great way to connect with your audience and build interes...
Continue ReadingMost financial institutions, like Machias Savings Bank, are very involved in their communities. Not only do your coworkers spend hours volunteering, but your institution gives grants, donations, loans, and more to support your commu...
Continue ReadingIt’s virtually impossible to thrive in today’s digital marketplace without maintaining a strong presence online. The internet is the first tool many turn to when looking for a financial institution — and if your website isn’t produc...
Continue ReadingLike any other professional who oversees social media marketing for financial institutions, you know how much time it takes. And when the return on your investment is low, it’s a problem. You're smart to incorporate Facebook, Linked...
Continue ReadingFinancial institutions do amazing things in their communities. At Kadince, we’ve seen hundreds of impactful initiatives from our customers and other institutions. However, many institutions struggle to market their initiatives to th...
Continue ReadingStockman Bank of Montana is the largest privately-owned bank in the state. With 36 locations and $4.7 billion in assets, the bank has deep community roots. Ensuring compliance with the Community Reinvestment Act (CRA) is vital to th...
Continue ReadingThe compliance management process for financial marketing leaders is more complicated than ever. Kadince's Financial Marketers built their compliance management software to streamline the marketing approval process. They understand ...
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