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By Jaidyn Crookston | February 13, 2024 | 11 Minute Read

Email Marketing for Banks and Credit Unions: Mastering the 5Ws

As a bank or credit union marketer, do you struggle to reach customers/members where they spend a lot of time: their email inbox?    This is difficult for many marketers, and those working at a financial institution may face some ...

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By Jaidyn Crookston | January 03, 2023 | 6 Minute Read

5 Tips for Growing Your Financial Institution's Newsletter

So you have an email newsletter. You send it to your subscribers weekly, monthly, quarterly, or just whenever you have time to throw one together.    Subscribers seem to like your content, and many of them follow through on your i...

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By Jaidyn Crookston | December 27, 2022 | 5 Minute Read

How Kadince Helped APG Federal Credit Union Go from Averaging 700 Marketing Projects Per Year to Over 1,000

How would you like to drastically increase your marketing material output in one year? Sounds impossible, right? Well, Michelle Krecz and her team at APG Federal Credit Union (APGFCU) did just that in 2021.   Michelle is the AVP o...

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By Jaidyn Crookston | September 13, 2022 | 11 Minute Read

The 6 Steps to Building Support for Your New Idea

If you’ve ever had a brilliant idea at work before, you know that gathering support for it can be hard. Not everyone is going to love your idea, and even those who do may be hesitant to throw their support behind you. But if you wan...

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By Jaidyn Crookston | February 22, 2022 | 8 Minute Read

Want Your Bank or Credit Union to Rank on Google? Here Are Some Content Ideas

As a bank or credit union marketer, you know how important it is to attract potential customers to your website. One of the best ways to get people to your website is by ranking high on Google, but this is much easier said than done...

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By Jaidyn Crookston | December 14, 2021 | 7 Minute Read

7 Ways to Encourage Your Followers to Support a Cause on Social Media

Social media is a great way for your bank or credit union to connect with customers/members, build your brand, and raise awareness for a charitable cause.    While you may be able to raise awareness for a cause, it can be challengin...

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By Jaidyn Crookston | November 09, 2021 | 8 Minute Read

8 Tips for Nailing Your Presentation to a Bank or Credit Union Board

If you’re a CRA officer or community impact specialist, you’ll likely find yourself presenting to a bank or credit union board at some point to build support—and it’s rarely a comfortable experience. ‌ Board presentations are a lops...

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By Jaidyn Crookston | October 05, 2021 | 9 Minute Read

Bank and Credit Union Email Newsletters: 7 Ways to Spice Them Up

‌Most banks and credit unions have some type of email newsletter. But just having a newsletter isn’t the same as having an effective newsletter strategy.    Newsletters are a great way to connect with your audience and build interes...

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By Jaidyn Crookston | September 28, 2021 | 7 Minute Read

4 Proven Ways to Share Your Community Impact Story

Most financial institutions, like Machias Savings Bank, are very involved in their communities. Not only do your coworkers spend hours volunteering, but your institution gives grants, donations, loans, and more to support your commu...

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By Casey Elliott | August 24, 2021 | 8 Minute Read

6 Proven Ways to Increase Your Financial Institution's Website Traffic

It’s virtually impossible to thrive in today’s digital marketplace without maintaining a strong presence online. The internet is the first tool many turn to when looking for a financial institution — and if your website isn’t produc...

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