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By Jaidyn Crookston | July 16, 2024 | 9 Minute Read

Tackling the Food Crisis: How Arvest Bank’s Million Meals Campaign Makes A Difference

Over 44 million people in the U.S. face hunger every day. 13 million of them are children, and childhood hunger can have longterm effects like poor academic performance, health problems, and developmental differences.    In 2022 a...

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By Jaidyn Crookston | June 18, 2024 | 11 Minute Read

7 Marketing Strategies To Drive Community Engagement and Boost Your Program

Running a community engagement program and driving awareness takes a lot of moving pieces. You have to plan events, build relationships in the community, work with other departments at your institution, and so much more.   Chances...

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By Jaidyn Crookston | May 07, 2024 | 8 Minute Read

Why This Banker Spent 16 Hours a Week Filing Taxes (and How He Gets CRA Credit For It)

Tax season can be a stressful time of year for those who don’t really understand the filing process. One slip-up can cause serious legal and financial issues, and not everyone is prepared for what it takes to file their taxes. Low-i...

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By Jaidyn Crookston | April 23, 2024 | 14 Minute Read

8 Ways to Partner With Other Financial Institutions and Why You Should

  Why you should partner with another financial institution  Have you ever thought of partnering with another financial institution? You work with community organizations, nonprofits, businesses, and community members, why not oth...

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By Jaidyn Crookston | April 02, 2024 | 13 Minute Read

How to Create A Donation/Sponsorship Request Form Organizations Will Actually Submit

Download the Donation/Sponsorship Request Form Checklist   Download   Like most banks and credit unions, you’re fortunate enough to offer donations and sponsorships to select community organizations and nonprofits that submit a ...

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By Jaidyn Crookston | March 05, 2024 | 11 Minute Read

How Fox Communities CU Logged Over 400 Employee Volunteer Hours in One Day Using Kadince

If you help run a bank or credit union community engagement program, you know that getting employees to volunteer (and tracking those hours) is hard. On a good day, you might log a dozen volunteer hours, and this number might jump u...

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By Jaidyn Crookston | February 27, 2024 | 16 Minute Read

Leveraging the Special Purpose Credit Program (SPCP) Framework to Serve Minority Populations

49 million American adults don’t have conventional credit scores. That’s 19% of the population.    This includes 28 million people with no credit at all, and 21 million with not enough credit to generate a conventional score. In a...

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By Jaidyn Crookston | February 13, 2024 | 11 Minute Read

Email Marketing for Banks and Credit Unions: Mastering the 5Ws

As a bank or credit union marketer, do you struggle to reach customers/members where they spend a lot of time: their email inbox?    This is difficult for many marketers, and those working at a financial institution may face some ...

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By Jaidyn Crookston | January 23, 2024 | 15 Minute Read

Finding Complaint Trends: Take Your Institution from Repeat Offender to Everyone’s Favorite Place to Bank

Here’s an exciting fact: Many customer complaints are avoidable.    Ideally, complaints are few and far between. But if your financial institution is a repeat offender, it’s time to change. Instead of waiting for complaints to rol...

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By Jaidyn Crookston | January 09, 2024 | 11 Minute Read

How This Small Bank’s “Make A Difference” Day Led to Over 400 Volunteer Hours In One Day

When you hear “this bank logged over 400 volunteer hours in one day,” you probably picture a bank of at least $2 billion in assets with tons of employees, right? Often, you would be right. It’s easier for large banks and credit unio...

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